LUDHIANA: The latest edition of the Punjab Agricultural University (PAU) Kisan Mela, which kicked off on Friday, continues to be a vital platform for women from Punjab’s rural areas. The Mela has empowered numerous women to transform their hobbies into profitable ventures, helping them create their own success stories.
Rupinder Kaur, from Dhanauala Road in Barnala, exemplifies this empowerment. Despite her background as a civil engineer, Rupinder faced a significant life challenge when she was diagnosed with cancer. Nevertheless, her determination remained unshaken. In 2012, after leaving her job, she initiated a self-help group that produced woolen jackets, kurtas, sweaters, socks, mufflers, shoes, and earrings. Even after her breast cancer diagnosis in 2014, she continued to showcase her products at various exhibitions in Jalandhar, Phagwara, Ferozepur, and Barnala.
By 2018, Rupinder had established the Muskan Crochet Cooperative Society, which now employs at least 21 women in her community. Her resilience was further tested in 2020 with another cancer diagnosis, yet her dedication to her cooperation and the women she supports remained steadfast. “My resolve remains firm,” Rupinder stated, underscoring her unwavering spirit.
Rashpal Kaur from Barnala is one of many women who have benefitted from Rupinder’s efforts. Initially burdened with household responsibilities, Rashpal aspired to contribute financially to her family. “After meeting Rupinder, I started earning money from my hobbies, and it brings me great satisfaction,” she explained. This sentiment is shared by numerous women who have joined similar initiatives, finding ways to monetize their passions.
Gurdev Kaur Deol from Ayali Khurd in Ludhiana, a retired teacher and cancer survivor, also embodies the spirit of the Kisan Mela. As the president of the Global Farmer Producers Organisation, Gurdev helps other women gain employment through self-help groups. Her organization includes around 300 women who produce pickles, masalas, millets, and organic honey. Gurdev’s journey into organic farming began with beekeeping in 1995, and in 2015, she formalized their efforts into a self-help group. Despite her cancer diagnosis in 2018, Gurdev remains driven by her strong willpower and dedication.
Bhupinder Kaur from Jahlan village in Patiala leads the Sukhmani Self-Help group, specializing in Phulkari embroidery. After receiving training at Krishi Vigyan Kendra in 2007, Bhupinder started her group in 2010, employing 11 women. These women, who were mostly housewives, now work on Phulkari embroidery for shirts, suits, dupattas, and woolen jackets. Bhupinder, now 63, expressed pride in her achievements and the opportunities she has created for others.
Amarjit Kaur of Ludhiana praises the accomplishments of these women entrepreneurs, highlighting their significant contributions to the state’s economy and society. “It is an honor for the state that women entrepreneurs are not only making a name for themselves but also creating employment opportunities for many other women. This is a great achievement,” she said.
The PAU Kisan Mela is more than just an agricultural fair; it is a beacon of hope and empowerment for women across Punjab. It showcases their resilience, creativity, and entrepreneurial spirit. Through the opportunities provided by the Kisan Mela, women are transforming their hobbies into profitable businesses and inspiring countless others to pursue their dreams and achieve financial independence.